Introducing the GoPro HD Hero2
2x More powerful in every way!
· Twice as much processing power
· 2 X SHARPER lens to give even clearer video and photos
· Added video modes 960P @ 48 frames per second & WVGA @ 120 frames per second
· 11 Megapixel photographs
· 10 shot photo burst mode
· 2 photos per second time lapse mode (requires class 10 SD card)
· Improved low-light performance
· 170, 127 or 90 degree Field of View in 1080P mode – firmware update soon to add more FOV settings to 720P
· Audio input from external source
· Status LED now on top and rear as well as front
· Front LCD improved with ‘plain English’ graphics
· Wi-Fi ready – soon you will be able to stream video from your GoPro!
· Remote Bacpac ready – available soon to remotely start& stop up to 50 cameras

PRE-ORDER YOURS TODAY!!!
LAKE SUCCESS, N.Y., October 18, 2011 – Canon U.S.A., Inc., a leader in digital imaging, is proud to introduce a completely revolutionized EOS-1D series camera, the Canon EOS-1D X Digital SLR camera.* As the new leader in Canon’s arsenal of professional DSLRs, the EOS-1D X will be a high-speed multimedia juggernaut replacing both the EOS-1Ds Mark III and EOS-1D Mark IV models in Canon’s lineup. Enhancing the revolutionary image quality of the EOS-1Ds and speed capabilities of the EOS-1D series, the EOS-1D X DSLR features an 18-megapixel full-frame Canon CMOS sensor, Dual DIGIC 5+ Imaging Processors, 14-bit A/D data conversion and capable of shooting an incredible 12 frames-per-second (fps). Canon’s EOS DSLR cameras and accessories have a long-standing legacy of providing high-quality results to professionals in a wide range of markets, including sports, nature, cinematography, wedding and commercial studios. The addition of this new model will help take this tradition to a whole new level.
The EOS-1D X announcement comes on the heels of Canon’s recent manufacturing milestone with the production of the Company’s 50-millionth EOS-series SLR camera in September of 2011. Furthermore, Canon will achieve yet another milestone at the end of this month producing the 70-millionth EF lens.
“The EOS-1D X represents the re-invention of the EOS-1Ds and EOS-1D series, combining new proprietary Canon technologies with the culmination of customer feedback and requests from the field. We are proud to introduce this camera to the worldwide community of professional photographers and cinematographers with the features and capabilities they need to capture the great moments that display their talent,” stated Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A.
The Camera With Three Brains
The EOS-1D X features three DIGIC processors, including Dual DIGIC 5+ image processors capable of delivering approximately 17 times more processing speed than DIGIC 4, and a dedicated DIGIC 4 for metering and AF control. In conjunction with the newly developed high-performance 18-megapixel full-frame Canon CMOS image sensor, the Dual DIGIC 5+ processors provide high-speed continuous shooting, lower noise, and a significant increase in data processing speed than previous EOS-1D models. This new level of data processing speed allows the EOS-1D X to perform many functions including chromatic aberration correction for various Canon EF lenses in-camera instead of through post-production software. The DIGIC 4 processor utilizes a new 100,000-pixel RGB Metering Sensor for enhanced exposure accuracy with color and face detection, and works together with the camera’s new EOS iTR (Intelligent Tracking and Recognition) AF.
The EOS-1D X employs a completely new imaging sensor, producing the lowest noise of any EOS digital camera to date for stunning portraiture and studio work. The new 18-megapixel full-frame CMOS sensor utilizes large pixels – 1.25 microns larger than those in the EOS-1D Mark IV sensor and .55 microns larger than those in the EOS 5D Mark II sensor – together with gapless microlenses to achieve enhanced light gathering efficiency, higher sensitivity and less noise at the pixel level. The new sensor has improved on the already very high signal-to-noise ratio of sensor output of earlier EOS models for outstanding image quality, even in extremely low light. When combined with the Dual DIGIC 5+ imaging processors the results are stunning. The images produced with the EOS-1D X camera’s new sensor are so clean that files can easily be up-sized if necessary for even the most demanding high-resolution commercial applications. The EOS-1D X will also feature new Ultrasonic Wave Motion Cleaning (UWMC), Canon’s second generation self-cleaning sensor unit, which utilizes carrier wave technology to remove smaller dust particles from the sensor and it includes a new fluorine coating on the infrared absorption glass to help repel dust.
The low-light capability of the EOS-1D X is evident in its incredible ISO range and ability to photograph in extremely low-light conditions. Adjustable from ISO 100 to 51,200 within its standard range, the new model offers a low ISO 50 setting for studio and landscape photography and two high settings of 102,400 at H1 and 204,800 at H2, ideal for law enforcement, government or forensic field applications.
New 61-Point High Density Reticular AF
The EOS-1D X includes a brand new 61-Point High Density Reticular AF, the most sophisticated DSLR AF system Canon has ever released. The 21 focusing points in the central area are standard precision cross-type and effective with maximum apertures as small as f/5.6, depending on the lens in use. The center five points are also high-precision diagonal cross-type points for maximum apertures as small as f/2.8. All 61 points are sensitive to horizontal contrast with maximum apertures as small as f/5.6 and 20 of the outer focusing points function as cross-type points with maximum apertures as small as f/4.0. Other innovations of the new 61-point High Density Reticular AF include expanded AF coverage area, superior focusing precision and low light sensitivity, and greater low-contrast subject detection capability compared to earlier EOS AF systems. (See image below for AF point configuration)
All AF functions now have their own menu tab for quick and easy access (formerly AF custom functions in previous EOS models). A new AF Configuration Tool allows for customized setting of tracking sensitivity, the acceleration and deceleration of tracking subjects, and AF point auto switching, all of which are easily accessed and adjusted via the new AF menu tab. A built-in Feature Guide advises photographers on which settings to use according to subject matter.
Similar to the AF point selection options offered in the EOS 7D Digital SLR camera, the EOS-1D X offers six AF point selection modes: Spot, Single Point, Single Point with surrounding four points, Single Point with surrounding eight points, Zone selection and Automatic AF point selection. (See image below AF point selection options.)
EOS iTR AF: Intelligent Tracking and Recognition Enhances AF Performance
The Canon EOS-1D X features incredible new EOS iTR (Intelligent Tracking and Recognition) AF options ideal for wedding and event photography as well as sports and photojournalism. The default AF mode for the EOS-1D X uses phase detection AF information, while a new second option uses Face Detection technology to track recognized faces in addition to color information, ideal when shooting events such as tennis or dancing where facial recognition of the original subject will help keep that person in focus throughout the scene.
Exposure Control
For the first time in a Canon DSLR camera, a DIGIC processor is used exclusively with the metering sensor for fast, accurate exposure control. The Canon DIGIC 4 processor takes advantage of the EOS-1D X’s 100,000-pixel RGB Metering Sensor and utilizes 252 zones for general metering or 35 zones for low-light metering to help ensure accurate evaluative ambient or flash exposure. The new subject recognition capabilities enhance nearly all of the camera’s automatic functions, helping to adjust exposure, autofocus, Auto Lighting Optimizer and Automatic Picture Style to the scene being captured for enhanced image quality.
Multiple Exposure Modes
The EOS-1D X is the first EOS Digital SLR to feature Multiple Exposure capability. The camera can combine up to nine individual images into a single composite image, with no need for post-processing in a computer. Four different compositing methods are provided for maximum creative control, including Additive, Average, Bright and Dark. Compositing results can be viewed in real time on the camera’s LCD monitor, and there is a one-step Undo command that allows photographers to delete an image and try again if desired. The EOS-1D X’s Multiple Exposure mode even allows photographers to specify a previously captured RAW image as the starting point for a new Multiple Exposure composite image.
Super High Speed Mode
The Canon EOS-1D X camera breaks new ground in the world of digital SLRs, offering a Super High Speed Mode which increases shooting speeds up to 14 fps at full 18-megapixel resolution in JPEG mode[i]. The new camera is also capable of shooting RAW, JPEG, or RAW+JPEG at speeds up to 12 fps in One Shot AF or AI Servo AF for enhanced performance in sports photography and other applications requiring high-speed digital capture. This new level of performance is made possible by the combination of the EOS-1D X’s 16-channel readout CMOS sensor, Dual DIGIC 5+ image processors, and a completely new reflex mirror mechanism that has been engineered by Canon to combine high-performance with exceptional precision and reliability.
Enhanced EOS HD Video – New Compressions, Longer Recording
Centered around an all-new full-frame CMOS sensor with larger pixels than those found on the EOS 5D Mark II image sensor, the EOS-1D X utilizes new HD video formats to simplify and speed up post-production work. The two new compression formats offered on the EOS-1D X include intraframe (ALL-i ) compression for an editing-friendly format and interframe (IPB) compression for superior data compression, giving professionals the options they need for their ideal workflow. Answering the requests of cinematographers and filmmakers, the EOS-1D X includes two methods of SMPTE-compliant timecode embedding, Rec Run and Free Run, allowing multiple cameras or separate sound recording to be synced together in post production.
Canon’s all new full-frame CMOS sensor ensures that video footage captured on the EOS-1D X will exhibit less moiré than any previous Canon model, resulting in a significant improvement in HD video quality. A desired feature for many documentary filmmakers using Canon DSLRs was to enable recording beyond the four gigabyte (GB) file capacity and the EOS-1D X is the answer. The new camera features automatic splitting of movie files when a single file exceeds 4GB. The new file splitting function allows for continuous video recording up to 29 minutes and 59 seconds across multiple 4GB files; no frames are dropped and the multiple files can be seamlessly connected in post production, providing filmmakers the recording time they want in the same convenient DSLR form factor. The camera records Full HD at 1920 x 1080 in selectable frame rates of 24p (23.976), 25p, or 30p (29.97); and 720p HD or SD video recording at either 50p or 60p (59.94). SD video can be recorded in either NTSC or PAL standards.
The Canon EOS-1D X also includes manual audio level control, adjustable both before and during movie recording, an automatic setting, or it can be turned off entirely. A wind filter is also included. Sound can be recorded either through the internal monaural microphone or via an optional external microphone through the stereo mic input.
Enhanced Ergonomics & Optimized Design
Photographers familiar with Canon’s EOS 1D-series of cameras will notice the control configuration of the EOS-1D X takes a different approach to button placement. The re-designed exterior and ergonomic button configuration feels comfortable in your right hand, allowing seamless navigation through menu options.
The Live View Button has been conveniently placed near the user’s thumb for one-touch switching between Live View and Viewfinder shooting. The Quick Control Button and menu navigation controls will allow users to change camera settings using only their right hand, for fast, simple one-handed control using their thumb on the scroll wheel. The new multi-controller is positioned by the right hand thumb when the camera is held for vertical shooting and enables the same level of control to camera operators when shooting vertically as they have when shooting horizontally. On the front of the camera are four user assignable function buttons, two for vertical shooting and two for horizontal shooting, allowing customizable button control when shooting in either position. The camera also features a level of weather resistance equivalent to earlier professional models such as the EOS-1D Mark IV.
Canon has answered the request of many professional EOS photographers and incorporated Dual Card Slots into the new EOS-1D X DSLR camera. The dual CF card slots will allow photographers to carry only one memory card format and still achieve instant image back-ups and enhanced storage capacity.
This camera also features a new shutter design with even greater durability and precision. Rated to 400,000 cycles, the new carbon fiber shutter blades are more lightweight and durable, allowing the EOS-1D X to achieve over 100,000 cycles more than the shutter of the EOS-1D Mark IV. A new shutter motion and new motor help further reduce vibration in the camera. The EOS-1D X also features an electronic first curtain, new to the EOS-1D series DSLRs, for minimal in-camera vibration during image capture.
Connectivity
For professional photographers who prefer a wired workflow and transfer system, Canon has included a built-in LAN connection in the EOS-1D X DSLR. The built-in LAN connection features a gigabit Ethernet Jack capable of 1000BASE-T transmission speeds, offering photographers a stable wired connection for ultra-fast data transmission. If the network were to go down, the camera will attempt to resend images until the files are sent. The EOS-1D X also features a direct image transfer function whereby images can be selected for transfer, and only sent once a LAN or USB connection is established.
Accessories
Designed exclusively for the EOS-1D X, the new Canon WFT-E6A Wireless File Transmitter* features wireless LAN support for 802.11n network transfer rates providing users with increased communication speed when compared to previous models. With this new dust and weather resistant model, professionals can synchronize clocks on multiple cameras and use the unit to support linked shooting when utilizing multiple cameras. In addition, Bluetooth-compatible equipment can be easily linked to the device as well.
The EOS-1D X also offers an optional Canon GP-E1 GPS Receiver*, which can be easily integrated into the camera’s body. Powered by the camera, this GPS receiver provides the same weatherproof resistance as the EOS-1D X, even at the connector. With an electronic compass on-board, the GP-E1 will log movement – latitude, longitude, elevation, and the Universal Time Code – and allow viewing of camera movement on a PC after shooting. The receiver will also record camera direction when shooting, even when shooting vertically.
Get you free copy of ‘Snapseed’ for your iPhone or iPad free for 72 hours from the app store.
TAKE A LOOK HERE
Take a little piece of that fantastic NIK software with you everywhere!
Or come in store and grab a cope of the full version – HERE
PRA Imaging are pleased to announce that we are stockists of GoPro HD Cameras.
For those that aren’t aware of these fantastic little wearable HD Cameras watch the footage below, for those that are, place your pre-order today.
Stock will be arriving this week.
As the world’s most upgradable portable hard drive–and the core of the GoFlex Storage System–the GoFlex ultra–portable drive gives you the flexibility you need to extend your digital life wherever you go.
Automatic backups that are always secure
With the GoFlex ultra–portable hard drive it’s easy to manage your backup schedules, encrypt your files, and view your drive’s statistics.Ensures automatic continuous backup of your dataSecures your backed up files and protects your privacy with powerful encryption softwareIncludes the Seagate® Dashboard management tool for easy management of backup schedules, file encryption, and at–a–glance drive statistics, including available capacity
Works interchangeably on both PC and Mac® computers
Whether you have a PC or a Mac® computer–or if you go back and forth between the two–you can access and save files on the same portable hard drive anytime without reformatting*.
*Reformatting to HFS+ required to use backup software for Mac or Time Machine® software
Flexibility is built in
Seagate has created the GoFlex Storage System –which includes the GoFlex ultra–portable drive–to make it easy for you to upgrade your interface for faster transfer speeds, and access your content on your network, your TV, and everywhere you go.
Your standard GoFlex ultra-portable drive comes with a USB 2.0 or 3.0 cable to connect to your PC or Mac® computer. You also have the option to purchase a “drive only” version that comes without the cable. Select the GoFlex ultra-portable drive—drive only version if:You are already using a GoFlex ultra-portable drive and want to use the same cable to connect your new GoFlex ultra-portable; orYou want a faster interface than USB 2.0—like USB 3.0, eSATA, or FireWire® 800—right from the star
Click here for pricing and ordering details!
We have just received into stock the new Apple Macbook Air.
Find the new details below.
“Apple® today updated the MacBook Air® with next generation processors, high-speed Thunderbolt I/O technology, a backlit keyboard and Mac OS® X Lion, the world’s most advanced operating system. With up to twice the performance of the previous generation, flash storage for instant-on responsiveness and a compact design so portable you can take it everywhere, the MacBook Air starts at recommended retail price (RRP) AUD$1,099 inc GST and is available for order today and in stores tomorrow.*
“Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.”
MacBook Air is available in 11-inch and 13-inch models that easily slip into a briefcase or bag. The MacBook Air’s durable aluminium unibody enclosure measures an incredibly thin 0.3 centimetres at its thinnest point and 1.7 centimetres at its thickest. Flash storage allows MacBook Air to turn on instantly and deliver fast data access, improved reliability and incredible energy efficiency. The 11-inch model weighs 1.08 kilograms and provides up to 5 hours of battery life, while the 13-inch weighs 1.35 kilograms and provides up to 7 hours of battery life.
With the latest Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and has all the power you need for editing photos and movies, making FaceTime® calls, playing games, and working with documents and presentations. MacBook Air also features Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.
Thunderbolt I/O technology provides expansion possibilities never before available to MacBook Air users. Through a single cable, users can connect to high performance peripherals and the new Apple Thunderbolt Display, the ultimate docking station for your Mac® notebook. Thunderbolt can easily be adapted to support legacy connections such as FireWire® and Gigabit Ethernet.
MacBook Air comes with a full size backlit keyboard and an innovative glass Multi-Touch™ trackpad. Designed for comfort and ease of typing, the backlit keyboard uses a sensor to automatically detect a change in ambient lighting and adjusts the keyboard brightness for any environment. The Multi-Touch trackpad supports Lion’s new Multi-Touch gestures such as momentum scrolling, tapping or pinching your fingers to zoom in on a web page or image, and swiping left or right to turn a page or switch between full screen apps.
MacBook Air also features a brilliant, high resolution LED backlit display that is amazingly thin yet has the resolution of a much larger, bulkier screen. With ultra-fast Wi-Fi, you can wirelessly download apps from the Mac App Store™, get music and movies from iTunes®, back up data to Time Capsule® and quickly and easily share files using AirDrop. MacBook Air includes Bluetooth for wireless peripherals and two USB ports for easy connectivity for the wired and wireless devices you use every day.
Apple makes the industry’s greenest notebook lineup and the new MacBook Air meets Energy Star 5.2 requirements and achieves EPEAT Gold status.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed of recyclable materials.
Every new MacBook Air comes with Mac OS X Lion, the eighth major release of the world’s most advanced operating system, and iLife apps for creating and sharing great photos, movies and music. Lion introduces more than 250 new features to the Mac, including Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.”
The team here at PRA Imaging are happy to announce we are stockists of Carl Zeiss Cine Lenses.
Arriving exclusively to PRA Imaging very shortly is the fantastic Zeiss CP.2 Compact Prime 35mm/T2.1.
The Zeiss Compact Prime CP.2 35mm/T2.1 Cine Lens (EF Mount) is part of the second generation of CP cinema lenses that were the first to offer full-frame 35mm coverage of large sensor DSLRs (such as the Canon 5D Mark II). What distinguishes the CP.2 from its PL-mount-only predecessor is its interchangeable lens mount, which allows the included Canon EF mount to be easily swapped out for an optional cinema-standard PL or Nikon F mount. For the first time, a single, affordable, professional quality lens can be used on both cinema and still cameras, opening up creative possibilities that keep your rig lightweight, versatile, and on budget.
The Compact Prime CP.2 lenses are the world’s first cine lenses designed for use with DSLR cameras. The interchangeable mount guarantees high flexibility for present and future use in any situation and for a wide range of camera platforms.
Call us in store to find out more or place your order for this and other fantastic lenses in the Carl Zeiss CP.2 series
Time to change here at PRA IMAGING with the new PRA BLOG.
3 Sections on the new blog: News, Specials and Trading Post.
There will be exclusive blog specials posted in our specials sections.
All the news relating to photography, design and printing in our news section.
Our trading post is for PRA subscribers to advertise their old and new gear for sale in a free trading post, simply send us an email with what you have and we can post it for you on the trading post with your contact details.
Enjoy
- The Team at PRA Imaging







